In the never-ending battle of online marketing, search engine optimisation (SEO) and Pay per Click (PPC) are always been used to take down competitors. Today I am going to discuss the perks of hiring a PPC campaign manager.
- The experts will help you with keyword research.
This is a crucial yet tedious part of PPC marketing. It’s what gobbles up most of PPC marketer’s time. If you pick the wrong keywords, your funds will be exhausted without delivering you any tangible result. There are free to use keyword search tools, but the good ones are usually paid for.
- Track with the right tools and setup
Any good PPC campaign should be able to track where its traffic is emanating from. It helps you understand which keywords and placements bring in most conversions. To install a tracking code, you will need to have some technical skills (based on the platform your website is built on). This is something which most people don’t know much about therefore making it essential to hire an expert.
- Campaign settings can be confusing
To optimise your exposure, you will need to tweak your settings in a certain manner. For example, geographic settings can help you target localised regions of a country. There are other filters which can help you target certain demographics, interests, search patterns, retargeting etc… Finding the right campaign setup can help you save you time and money.
- They help create a perfect landing page and ad copy
Relevance is crucial in the world of PPC marketing. You can minimise your expenditure on ads by improving the relevance of your landing pages. Hiring an expert can help you create the best landing pages, ad copies and can also test their functionality.
PPC marketing is never easy and unless you have the necessary experience and expertise. It’s okay to setup your campaign and run things on your own. But, it’s always best to look for help if you’re unsure about the process.
As a professional campaign manager, I have the expertise to help you get better returns out of your PPC campaign. Drop me a line if you need any help to navigate the tricky waters. My first consultation is always free 🙂